Layer Cake Primitivo




All Star Winemaking Team Adds Napa Valley Cabernet Sauvignon to Collection of Global, Handcrafted Wines; Brand Experiencing Great Momentum in Market

September 16, 2008 – Napa Valley, Calif. – Jayson Woodbridge, renowned global winemaker and owner/winemaker of Hundred Acre and Layer Cake wine brands, today announced that celebrated winemaker, consultant and good friend, Philippe Melka, will join his Layer Cake winemaking team. Layer Cake Wines demonstrate Jayson Woodbridge’s vision of crafting wines based on his own personal experiences and journeys with people and vineyards around the globe. The high quality, handcrafted wines consist of a one hundred percent Old Vine Primitivo (Zinfandel) from Puglia, Italy, Shiraz from the Barossa Valley and South Australia,  and a Malbec from Mendoza, Argentina, all retailing for just $15.99 – an incredible value. With today’s announcement Jayson also said he will roll out a small allotment of Layer Cake Napa Valley Cabernet Sauvignon.

“This is an exciting time for Layer Cake Wines,” said Jayson Woodbridge. “We’re having an amazing experience, incredible growth and a response from our customers that makes us all proud. With today’s announcement, my old friend Philippe Melka joins my team of talented winemakers and adventurers as we introduce some of the fruits of our labor: Our 2007 Napa Valley Cabernet Sauvignon, which is partially barrel fermented, hand sorted and definitely hand crafted. Philippe tasted this wine, and told me that he really loved it and thought it was a great deal, adding that he wanted to work with the Layer Cake winemaking team. It’s great to have him on board,” Jayson said.

“This is great fun for me,” said Philippe Melka. “Jayson and I have worked together for a long time. When he told me about his vision for Layer Cake I wanted to be a part of it. The idea of making wines in distant lands with a true understanding of the terroir of the place and how the wines should be made, and then delivering such great wines at these price points is rare, and I’m thrilled to join Jayson in his efforts. His vision for Layer Cake is something I have believed in for a long time,” he continued.

With Jayson as the vision behind the brand overseeing all winemaking, and Philippe at his side, they work with the star-studded line-up of winemakers at Layer Cake including Helen Mawson, who contributes to the Malbec from Argentina, and is also the winemaker for Winter, a highly acclaimed Napa Valley Cabernet Sauvignon. Mawson is also known for her work with Philippe at Vineyard 29, and with Jayson at Hundred Acre. 

Layer Cake wines are quickly building momentum across the country as wine lovers discover these rich, lush and complex expressions of unique varietals from places around the globe. Both the 2007 Layer Cake Malbec from Argentina and the 2006 Layer Cake Primitivo from Puglia made Nielson's top 10 list of the top performing labels introduced to the market in the first half of 2008. Winemaker Jayson Woodbridge and his team focus on making wines from unique locations that have a sense of history and family, and the Layer Cake Wines symbolize time, terroir and something that can only be hand made. As a result, every Layer Cake wine is a true and distinct reflection of the farmers, the land and Jayson Woodbridge’s own style of winemaking.

With the fall release of the Napa Valley Cabernet Sauvignon, along with this year’s release of Primitivo, the Côte Du Rhône and the Argentine Malbec from Mendoza, Layer Cake continues to venture beyond Australia and the original Barossa Valley Shiraz. Jayson is now realizing his vision of Layer Cake Wines representing countries, people and traditions of craftsmanship. Most of the Layer Cake wines are at a suggested retail price of $15.99. The Napa Valley Cabernet Sauvignon will retail for $30.00. All the Layer Cake wines are available in limited quantities, and distributed throughout the United States by Vintage Point.

Formed in March 2006, Vintage Point offers a full range of winery services and a national sales and marketing team that specialize in channel management, placing luxury wines in the optimal retail and restaurant outlets. Vintage Point’s domestic and international clients include Luna Vineyards, Arnold Palmer Wines, Jayson Woodbridge’s Hundred Acre, Gold and Layer Cake Wines, Goose Ridge Estate Vineyards and Winery, and Stonecap Wines. The partners, David Biggar, President and Tom Peterson, Chief Operating Officer, emphasize that “Partners in Wine” signifies not only their own partnership, but the many partnerships they have formed with the luxury wine trade.

Vintage Point is located at 564 Broadway, Sonoma, CA 94576 and can be reached via phone (707) 939-6766, fax (707) 939-6765 or email: david.biggar@vintagepoint.com. For more information on Layer Cake wines visit www.vintagepoint.com.

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Maggie Zeman
The Barn Group
707.433-0363 (ph)



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